Centro Galleria was one of the largest shopping centres in the Southen Hemisphere when it opened its doors in 1994. Since this time the profile of the shopping centre has dwindled. In 2010 Centro launched a fashion magazine to draw attention to the offerings of the centre and lift the shopping centre’s profile.
A 28 page glossy ‘g’ magazine was developed. The magazine was split into four sections and four looks, each targeting a specific market segment. From children’s clothing to formalwear and streetwear, the magazine proves that fashionable looks can be achieved on any budget.
STUDIO braincells