Intelligent Life sell the best reverse-cycle air-conditioning that money can buy. Their revolutionary system 'GENIII' lets the user select an individual temperature for each room of the house. Such a high-end consumer product required a slick and sophisticated brand that would set it a part in a competitive market. The finger print/airwave was developed as it represented technology and hands-on, local service.
Since 2008 the brand has been rolled out across stationery, brochures, uniforms, signage, print materials and an advertising campaign featuring Barry Humphries. The campaign is currently running in Australia and receiving a warm response from consumers.