Kulcha is a successful arts centre in the cultural precinct of Fremantle, Western Australia. Hosting arts, theatre and musical performances the venue is an iconic venue on the main cafe strip. The organisation required an injection of creativity to bring to life its public image and lure in a new generation of followers.
An iconic ‘k’ inspired by the overlapping light beams on a theatre stage provides the theming for this brand. The colour palette and visual styling of this logo was expanded to corporate stationery and a comprehensive styleguide. The in-house designers at Kulcha are continuing to roll out the new look across a wide range of branded materials.